Align your brand with the way consumers & shoppers purchase
marketplace is all about choice. Consumers are well informed, their
expectations are high, and they have more channel options to buy
products than ever before. Between this ever-expanding number of
channels where companies can sell their products, and perpetually
shifting consumer habits, determining a channel management strategy now
involves unparalleled levels of complexity. And it’s more important than
ever for marketers to understand shopper and consumer behavior both
within and across channels to effectively connect their brands with
where the people they target buy.
Marketers need to know the answers to difficult channel questions like:
- Where do consumers purchase products in the category?
How are certain categories and products aligned to certain channels?
What channels are growing or declining?
What is the true competition within each channel?
How does the market structure differ between categories?
Greesys Channel Service enables B2C marketers to make more informed
channel decisions. By combining consumer data with primary survey
research, Greesys offers marketers a more integrated view of the
category, and provides valuable insights at critical decision-making
stages. Greesys can help you determine social and marketing influences
on purchase behavior, recognize consumer buying occasions in specific
channels, and understand the role of channel, category and brand for
Best of all, marketers can use the information they gain from
Greesys Analytical Services to better inform their integrated
marketing strategies in Greesys Marketing Mix Optimization software.