Cool facts showing Mobilization for Media increases Customers

Cool facts showing Mobilization for Media increases Customers

07 Sep 2022 business

You might think that the hottest trend taking place in the world today is Mobile Phone. But did you know that more than two-thirds of all global Internet traffic now passes through mobile devices? And Mobile is not just a new trend, it’s a new economy.

This blog post goes into detail about what's happening with Mobile, taking a look at the key numbers and statistics behind this phenomenon. With more people using Smartphones to go online, there's no doubt companies are scrambling to adapt their websites and apps for these new media habits. Many big brands are stepping up in ways never before seen when it comes to digital marketing by reworking their business models for this new economy.

But is it worth it?

According to a study from BI Intelligence, the number of US Smartphone users will grow from 98 million in 2010 to over 152 million by 2015. That's a 50% increase during a timeframe that's only four years! And, we’ve just seen that mobile traffic is on the rise, so where is all of this going? Does it even matter? What does all of this mean for both consumers and brand marketers?

Mobile and Search: A Big Deal in the Making…

By 2013, mobile search queries are expected to exceed desktop search. In fact, 17% more queries will be made using mobile by then.

Source: Search Engine Land

At first glance, it seems that mobile users only care about limited information (think about checking sports scores, for example). But after looking deeper into the data, you can see that mobile users are actually more advanced searchers. This is because it's so much easier to use a basic search when you're on your Smartphone. But, this increase in mobile traffic is a big deal nonetheless, as it represents a huge opportunity for brands to gain even more customers by adapting to this new trend.

The more Smartphone users that adopt Mobile, the demand for media content increases and the more creators are motivated to create for mobile devices. As Google states in their article on "The Mass Effect of Mobile", "We’re living through a mass transformation of how people want to consume media." And, this is already creating some great benefits for companies (not just media businesses) across the board:

* Increased profits as media companies gain more customers by building unique mobile apps and mobile sites.

* Brands enjoy greater exposure from competitors that may have missed the Mobile trend.

* Consumers enjoy a more mobile-aware world as companies adapt to the growing demand for Smartphone usage.

The bottom line is that as Greesys gain more customers by focusing on Mobile, consumers will also realize greater benefits like:

* Increased flexibility in media consumption as brands create more apps and more mobile sites. Then, you can use your Smartphone to access media content from anywhere without being tied down by slow Internet speeds or limited access to computers.

* Increased knowledge of the world around you as new media channels open up and present fresh opportunities for learning new things about your friends and family.

* Better business results. You can improve conversions by reaching out to customers through innovative new media channels.

* Easier price comparisons when shopping online, as you can compare prices from all the major media sites and compare prices instantly with the click of a button.

In addition to these benefits, the more advanced Smartphone users that adopt mobile Web access will be more likely to engage in industry-specific search engines like Google, Bing or Yahoo later on down the road. This is great news for brands as it allows them to utilize these full-service search engines as opposed to only using basic search engines. So, this only helps to grow the industry as a whole. This is especially important when you consider the competition among online businesses, with all of them vying for customer attention and advertising dollars.

With mobile Internet usage already growing at twice the rate of traditional Web surfing, it doesn’t look like this trend is going away any time soon. So, get prepared now by learning everything you can about building media apps (like social media apps) or creating a mobile version of your website for easier access by Smartphone users. Then, make sure that your brand is well positioned to take advantage of these new trends by developing a Mobile strategy that will work for your business.

And, while you're at it, consider this as well...

The truth is that the Mobile trend is still in its infancy and brands should start preparing for what’s to come. You can get a better idea of how much the world has changed by taking a look at mobile traffic across all devices:

* In 2010, people spent 2 hours and 5 minutes per day on their mobile phone.

* In 2011, that number increased to 3 hours and 22 minutes per day.

* In 2012, it increased again to 4 hours and 53 minutes per day.

* In 2013, it increased yet again to 5 hours and 22 minutes per day.

* And, in 2014, it is predicted to grow even more to 6 hours and 15 minutes per day!

Source: Mobile Marketing Association

If brands start preparing for this trend now by installing more apps or building mobile sites, how would things look from here? With forecasts like these we expect some great things in the future.

This may be a tough pill for some brands to swallow as they feel unprepared for this new trend. Understandably, they want to wait and see how the Mobile trend plays out before reacting.

But what if you're a brand that's been actively hedging your bets by developing mobile apps and/or mobile sites and you were ahead of the game with your mobile marketing strategy? In that case, this is great news because it means that you'll be in a better position to take advantage of even more opportunities as the industry grows.

So, why not seize this opportunity for growth? If your brand is already on-board with Mobile, think about ways that you can streamline your Mobile marketing strategy to improve your results.

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