ThingBig with GreeSys

Even though I may only save a few dollars at a time, those dollars add up, and these good habits will help me significantly with my financial wellness in the years to come. Yet, at the same time, I realize that bargain hunting cannot be the only form of thriftiness that I should consistently practice in order to keep my finances in line.
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Ad Age recently broke a story about P&G’s intention to have 70 percent to 75 percent of its digital advertising purchased through programmatic buying by the end of this year. Meantime, an esti
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A growing chorus of articles recently extolls the virtues of various attribution models and derides the notion of the last click model. You’ve read them, they all start with an example day-in-
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Analytical marketing techniques revolve around data — mining, quantification, and the implementation of data insights helps marketers make more effective, efficient decisions. When we deal with
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All CMOs have to play fortune teller from time to time — in determining marketing spend and fighting for total marketing budget. When it comes down to it, the usefulness of any marketing strategy (and the budget that fuels it) hinges on how it impacts sales.
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We’ve noted before that annual planning is dead and outlined the need for more agile, flexible budgets. Although many marketers recognize that rigid, Jan-1-to-Dec-31 budget models are too confining, many companies still focus on annual budgets — especially in companies where marketing departments are seen as cost centers — and each year, CMOs argue for larger budgets.
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A successful marketer needs to develop methods of tailoring the customer journey to the individual buyer, as well as celebrating those differences. Effective marketing optimization today means that the customer experience needs to be well thought-out, predictive, interactive and customizable.
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To get marketing and sales moving along in the same direction, organizations need to address these issues. For example, advanced marketing technologies can help organizations optimize marketing value along the path to purchase, helping to bring marketing and sales teams closer together, despite past feuds.
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Marketing organizations that successfully address these questions understanding that knowing how to measure marketing effectiveness includes understanding that it is an evolving process — one that must encompass the entire consumer journey, not just the last click or call that results in a sale. It is, in fact, about being all that you can be – and more.
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Increasingly, companies are expanding their C-suites to include CIOs – individuals who represent the more analytical side of the business. For a CMO working towards greater marketing accountability, the CIO, with access to digital data and trends, is a crucial ally. Let’s look at how your digital marketing strategy can be enhanced by this strategic relationship.
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