ThingBig with GreeSys

We’ve noted before that annual planning is dead and outlined the need for more agile, flexible budgets. Although many marketers recognize that rigid, Jan-1-to-Dec-31 budget models are too confining, many companies still focus on annual budgets — especially in companies where marketing departments are seen as cost centers — and each year, CMOs argue for larger budgets.
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A successful marketer needs to develop methods of tailoring the customer journey to the individual buyer, as well as celebrating those differences. Effective marketing optimization today means that the customer experience needs to be well thought-out, predictive, interactive and customizable.
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To get marketing and sales moving along in the same direction, organizations need to address these issues. For example, advanced marketing technologies can help organizations optimize marketing value along the path to purchase, helping to bring marketing and sales teams closer together, despite past feuds.
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Marketing organizations that successfully address these questions understanding that knowing how to measure marketing effectiveness includes understanding that it is an evolving process — one that must encompass the entire consumer journey, not just the last click or call that results in a sale. It is, in fact, about being all that you can be – and more.
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Increasingly, companies are expanding their C-suites to include CIOs – individuals who represent the more analytical side of the business. For a CMO working towards greater marketing accountability, the CIO, with access to digital data and trends, is a crucial ally. Let’s look at how your digital marketing strategy can be enhanced by this strategic relationship.
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There’s no gentle way to put it: the days of budgeting marketing spend a full year ahead are gone. But effectively utilizing the yearly marketing budget you do have involves much more than a set-it-and-forget-it mentality.
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Job description of old CMO had, at first glance, different goals and challenges than modern CMOs. The old CMO was mainly concerned with corporate marketing campaigns, and was often treated as beneath the C-suite, despite the Chief title — marketing results were considered immeasurable, and marketing departments were often considered a cost center rather than an active part of the sales process.
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It’s December, and that means it’s time for internet lists: Top 20 Movies to Look Forward to in 2020, The 5 TV Shows You Can’t Miss in 2020, Top 15 NFL Draft Picks for 2020, etc.
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Big data has moved beyond a much talked about trend, a fad or even a high demand area of interest. Today, big data is a fact of life, and something we all need to understand and manage. Understanding big data is not as simple as finding a few data scientists and a large storage system.
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The importance of long term planning is at the core of Aesop’s fable of The Ant and the Grasshopper. For marketers, the story is not a fable. Long-term ROI measurement and planning are critical to long-term marketing success.
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