There’s no gentle way to put it: the days of budgeting marketing spend a full year ahead are gone. But effectively utilizing the yearly marketing budget you do have involves much more than a set-it-and-forget-it mentality. Read More

Job description of old CMO had, at first glance, different goals and challenges than modern CMOs. The old CMO was mainly concerned with corporate marketing campaigns, and was often treated as beneath the C-suite, despite the Chief title — marketing results were considered immeasurable, and marketing departments were often considered a cost center rather than an active part of the sales process. Read More

It’s December, and that means it’s time for internet lists: Top 20 Movies to Look Forward to in 2020, The 5 TV Shows You Can’t Miss in 2020, Top 15 NFL Draft Picks for 2020, etc. Read More

Big data has moved beyond a much talked about trend, a fad or even a high demand area of interest. Today, big data is a fact of life, and something we all need to understand and manage. Understanding big data is not as simple as finding a few data scientists and a large storage system. Read More

The importance of long term planning is at the core of Aesop’s fable of The Ant and the Grasshopper. For marketers, the story is not a fable. Long-term ROI measurement and planning are critical to long-term marketing success. Read More

If the dizzying array of choices available to marketers makes your head spin, imagine how much more complex it will be in just a few years. The options of how marketers reach their customers will continue expand. To be effective, tomorrow’s marketers need to equip themselves with innovative approaches and tools that can measure and optimize marketing budgets in this diverse and rapidly changing environment. Read More