Even though I may only save a few dollars at a time, those dollars add up, and these good habits will help me significantly with my financial wellness in the years to come. Yet, at the same time, I realize that bargain hunting cannot be the only form of thriftiness that I should consistently practice in order to keep my finances in line. Read More

Ad Age recently broke a story about P&G’s intention to have 70 percent to 75 percent of its digital advertising purchased through programmatic buying by the end of this year. Meantime, an esti Read More

A growing chorus of articles recently extolls the virtues of various attribution models and derides the notion of the last click model. You’ve read them, they all start with an example day-in- Read More

Analytical marketing techniques revolve around data — mining, quantification, and the implementation of data insights helps marketers make more effective, efficient decisions. When we deal with Read More

All CMOs have to play fortune teller from time to time — in determining marketing spend and fighting for total marketing budget. When it comes down to it, the usefulness of any marketing strategy (and the budget that fuels it) hinges on how it impacts sales. Read More

We’ve noted before that annual planning is dead and outlined the need for more agile, flexible budgets. Although many marketers recognize that rigid, Jan-1-to-Dec-31 budget models are too confining, many companies still focus on annual budgets — especially in companies where marketing departments are seen as cost centers — and each year, CMOs argue for larger budgets. Read More