Attribute All Marketing Tactics Back To Sales

Accuratey Forecast Sales Results

Understand Sales By Audience Segment

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Drive better results by transforming the way you
plan, forecast & optimize your marketing

GreeSyS Helps You Keep Pace with Marketing Complexity

GreeSyS software and services enable agile planning, attribution, forecasting and optimization - across all marketing tactics. Online, offline, digital, traditional - with our customers, everything matters.

Manage Marketing Budgets

  • Accountability
  • Transparency
  • Agility
  • Comprehensive
  • Audience-based
  • 3rd party, unbiased

Simulates Consumer Behavior

  • Optimize online and offline marketing
  • Develop better sales and ROI forecasts
  • Move targeted consumers to action
  • Establish an agile, objective planning process

Attribute

  • ROI of each tactic
  • Path to purchase analysis
  • Impact on purchase consideration
  • Marketing to sales performance
  • Attribution of each digital tactic to conversion events

Recent Articles

  • 14 May 2020

    Why You Should Spend for the Sales You Want, Not the Sales You Have

    We’ve noted before that annual planning is dead and outlined the need for more agile, flexible budgets. Although many marketers recognize that rigid, Jan-1-to-Dec-31 budget models are too confining, many companies still focus on annual budgets — especially in companies where marketing departments are seen as cost centers — and each year, CMOs argue for larger budgets.
    Read More
  • 29 Feb 2020

    The Funnel Isn't the Whole Picture — Mapping the Customer Journey

    A successful marketer needs to develop methods of tailoring the customer journey to the individual buyer, as well as celebrating those differences. Effective marketing optimization today means that the customer experience needs to be well thought-out, predictive, interactive and customizable.
    Read More
  • 27 Feb 2020

    Are Your Marketing and Sales Departments Aligned?

    To get marketing and sales moving along in the same direction, organizations need to address these issues. For example, advanced marketing technologies can help organizations optimize marketing value along the path to purchase, helping to bring marketing and sales teams closer together, despite past feuds.
    Read More
  • 27 Feb 2020

    Marketing is More Than Sales: How Context Impacts Goals

    Marketing organizations that successfully address these questions understanding that knowing how to measure marketing effectiveness includes understanding that it is an evolving process — one that must encompass the entire consumer journey, not just the last click or call that results in a sale. It is, in fact, about being all that you can be – and more.
    Read More
  • 25 Feb 2020

    The Need for CMO/CIO Partnerships

    Increasingly, companies are expanding their C-suites to include CIOs – individuals who represent the more analytical side of the business. For a CMO working towards greater marketing accountability, the CIO, with access to digital data and trends, is a crucial ally. Let’s look at how your digital marketing strategy can be enhanced by this strategic relationship.
    Read More
  • 11 Feb 2020

    Annual Planning is Dead. Is Your Marketing Budget Flexible?

    There’s no gentle way to put it: the days of budgeting marketing spend a full year ahead are gone. But effectively utilizing the yearly marketing budget you do have involves much more than a set-it-and-forget-it mentality.
    Read More