Attribute All Marketing Tactics Back To Sales

Accuratey Forecast Sales Results

Understand Sales By Audience Segment

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Drive better results by transforming the way you
plan, forecast & optimize your marketing

GreeSyS Helps You Keep Pace with Marketing Complexity

GreeSyS software and services enable agile planning, attribution, forecasting and optimization - across all marketing tactics. Online, offline, digital, traditional - with our customers, everything matters.

Manage Marketing Budgets

  • Accountability
  • Transparency
  • Agility
  • Comprehensive
  • Audience-based
  • 3rd party, unbiased

Simulates Consumer Behavior

  • Optimize online and offline marketing
  • Develop better sales and ROI forecasts
  • Move targeted consumers to action
  • Establish an agile, objective planning process

Attribute

  • ROI of each tactic
  • Path to purchase analysis
  • Impact on purchase consideration
  • Marketing to sales performance
  • Attribution of each digital tactic to conversion events

Recent Articles

  • 11 Feb 2020

    Annual Planning is Dead. Is Your Marketing Budget Flexible?

    There’s no gentle way to put it: the days of budgeting marketing spend a full year ahead are gone. But effectively utilizing the yearly marketing budget you do have involves much more than a set-it-and-forget-it mentality.
    Read More
  • 11 Feb 2020

    Modern CMO Job Description and Opportunities in a Changing Industry

    Job description of old CMO had, at first glance, different goals and challenges than modern CMOs. The old CMO was mainly concerned with corporate marketing campaigns, and was often treated as beneath the C-suite, despite the Chief title — marketing results were considered immeasurable, and marketing departments were often considered a cost center rather than an active part of the sales process.
    Read More
  • 07 Feb 2020

    10 Marketing Trends 2020 to Watch Die Out

    It’s December, and that means it’s time for internet lists: Top 20 Movies to Look Forward to in 2020, The 5 TV Shows You Can’t Miss in 2020, Top 15 NFL Draft Picks for 2020, etc.
    Read More
  • 06 Feb 2020

    Variety is the Spice of Life and a Key Ingredient to Big Data Success in Marketing

    Big data has moved beyond a much talked about trend, a fad or even a high demand area of interest. Today, big data is a fact of life, and something we all need to understand and manage. Understanding big data is not as simple as finding a few data scientists and a large storage system.
    Read More
  • 03 Feb 2020

    Plan Like The Ant – Not Like The Grasshopper

    The importance of long term planning is at the core of Aesop’s fable of The Ant and the Grasshopper. For marketers, the story is not a fable. Long-term ROI measurement and planning are critical to long-term marketing success.
    Read More
  • 03 Feb 2020

    Who Will Optimize Tomorrow’s Marketing

    If the dizzying array of choices available to marketers makes your head spin, imagine how much more complex it will be in just a few years. The options of how marketers reach their customers will continue expand. To be effective, tomorrow’s marketers need to equip themselves with innovative approaches and tools that can measure and optimize marketing budgets in this diverse and rapidly changing environment.
    Read More