GreeSyS Helps You Keep Pace with Marketing Complexity
GreeSyS software and services enable agile planning, attribution, forecasting and optimization - across all marketing tactics. Online, offline, digital, traditional - with our customers, everything matters.
Manage Marketing Budgets
3rd party, unbiased
Simulates Consumer Behavior
Optimize online and offline marketing
Develop better sales and ROI forecasts
Move targeted consumers to action
Establish an agile, objective planning process
ROI of each tactic
Path to purchase analysis
Impact on purchase consideration
Marketing to sales performance
Attribution of each digital tactic to conversion events
There’s no gentle way to put it: the days of budgeting marketing spend a full year ahead are gone. But effectively utilizing the yearly marketing budget you do have involves much more than a set-it-and-forget-it mentality.
Job description of old CMO had, at first glance, different goals and challenges than modern CMOs. The old CMO was mainly concerned with corporate marketing campaigns, and was often treated as beneath the C-suite, despite the Chief title — marketing results were considered immeasurable, and marketing departments were often considered a cost center rather than an active part of the sales process.
Big data has moved beyond a much talked about trend, a fad or even a high demand area of interest. Today, big data is a fact of life, and something we all need to understand and manage. Understanding big data is not as simple as finding a few data scientists and a large storage system.
The importance of long term planning is at the core of Aesop’s fable of The Ant and the Grasshopper. For marketers, the story is not a fable. Long-term ROI measurement and planning are critical to long-term marketing success.
If the dizzying array of choices available to marketers makes your
head spin, imagine how much more complex it will be in just a few years.
The options of how marketers reach their customers will continue
expand. To be effective, tomorrow’s marketers need to equip themselves
with innovative approaches and tools that can measure and optimize
marketing budgets in this diverse and rapidly changing environment.